Timex

Since its beginning, the unprecedented success of the Timex brand can best be attributed to its driving passion for undaunted innovation. By applying cutting-edge production methods to a static industry, Timex revolutionized watch making and created a cherished consumer brand with products in outdoor, sports and style categories. Through creative marketing that extolled the value and reliability of the product and brand in a compelling, engaging and spirited fashion, Timex became a household name synonymous with design, durability, and performance.

When the Timex watch revolutionized the industry over half a century ago, the consumer valued intelligently designed timepieces characterized by modern design, unprecedented durability, and high-performance – at a quarter the price of Swiss-made watches. Today, what is valued – more valuable than any other service, good or commodity – is time itself. Timex will pursue opportunities inside and outside the watch category, and continue to embrace its reason for being: undaunted innovation.

Versace

In Milan in 1978, when the first collection of Gianni Versace Donna debuted, a star was born. The Versace fashion house quickly became a symbol of Italian luxury and fashion worldwide. The 80s were a time for expanding one’s horizons, flanking clothing with the design and production of sophisticated accessories. In 1989 the first watch collection was launched, Atelier.

In 2004, Timex Group acquired the license to manufacture and distribute Versace watches, creating the Vertime company. Versace’s watch collections are designed in accordance with the Maison’s intrinsic style and characterized by the iconic Versace logo. The combination of Swiss technology with distinctive Italian style, Versace timepieces are the embodiment of international glamour – sophisticated, elegant and refined

River City Symphony

The River City Brass Band (River City Brass, RCB) is a modified British-style brass band based in Pittsburgh, Pennsylvania. The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.

The issues in this case is the River city brass band want to change perception to “highbrow”  but the show in parks and frees but the image of the symphony are not ordinary people feel comfortable.

The audiences will change perception then they are look ads and they are  develop and advertising campaign ,such as print ads for local newspapers, radio ads for local radio stations  and cable TV ads . We will expect people to attend our concert after we change them perception to feel ordinary and comfortable.

University Hospital

University Hospital is the largest private hospital in the United States, The hospital employs 6,000 persons and medical staff more than 1,300 persons. The hospital prepared for centennial celebration that beginning in 18 months. It’s looking at public relations strategies that will continue to the city’s leader in hospital care position. The public relations director have been evaluated the potential impact of contemporary demographic trend in the United States and to recommend appropriate action in relation to the upcoming centennial celebration.

The issue in this case is the public relations director need to publicize about centennial celebration hospital which have been evaluated to potential impact of contemporary demographic trend in the United States and to advise appropriate operation about the centennial celebration.

This case is related to  “ Diffusion Theory”  is another way to look at how people process and accept information. We use media tools to communicate with stakeholder, as patients, employees and medical staff.

The public relations director for University Hospital need to publicize about centennial celebration hospital. They should use media tools to communicate with stakeholder such as directing mail to stakeholder to use magazines, television, radio, newspapers, or posters to send the message to patients and other people in each segment. It’s easy to reach people.

The Importance of Evaluation

Robert  Marker  remember an occasion  some years ago . He  thinking about the need for some kind of measurement device and internal reporting system to help explain the public relation function. He was getting for what he was spending on public relation. He came prepared with a considerable volume of newspaper clippings, magazine features, and case histories that we had produced in support of his product line that year. He laid all this out in front of him after an appropriate interval, he pointed out that all this publicity.

Robert  Marker said something to the effect that he thought the material spoke for itself. After all, this was highly coveted editorial space and he said it would be difficult to attach a specific value to it . But Manager disagree with him he said he has to attach a value to everything in this operation and It will work .

This case is related in chapter three about diffusion theory . The manager want him to write a memo outlining clearly what this function does for us and then he will talk about the budget for next year. 

Case study

The Inevitable Tragedy:  NASA's Emergency Planning

     The space shuttle columbia, from a scheduled landing at Kennedy Space Center in Florida, blew apart, spreading wreckage from Fort Worth across east Texas to Louisiana and killing all seven astronauts on board.  NASA responded immediately with communication through all media, letting the world know that a disaster had occurred.  This time NASA was prepared, but years ago when the first space disaster occurred, it was not ready for a crisis situation.  

     Tragedy again struck the nation’s space program as millions of Americans and people all over the world witnessed via live television the explosion of the space shuttle Challenger shortly after liftoff.  In their critiques of NASA’s communication on the disaster, many professional observers and news reporters commented that little seemed to have been learned from earlier experiences.  Although the flight controllers knew the fate of the Challenger crew almost instantly.

     This case is related in chapter three about situational Theory.  If NASA tell to people all over the world about the explosion of the space shuttle Challenger, and another accident of the error from NASA.  And fine the better solution about safety of organization NASA and safety about accident.

    The inevitable tragedy or accident emergency of NASA and NASA conceal news about accident space and people all over the world witnessed via live television the explosion of the space shuttle Challenger, and another accident of the error from NASA.

Bag

The Penelope OP Art Travel Bag from Coach is another of the brand’s colorful creations. This gives you another option in purchasing a bag that will fit the season’s multicolor trend, or perhaps another addition to your seasonal collection.

The Penelope OP Art Travel Bag from Coach is another of the brand’s colorful creations. This gives you another option in purchasing a bag that will fit the season’s multicolor trend, or perhaps another addition to your seasonal collection.

This bag is obviously made of Op Art printed fabric, combining very chic and feminine hues that make this bag all the more appealing. And although this may be considered as another of those colorful Coach bags, the metallic trim all throughout this bag adds style and richness to it, making this classier and elegant. Of course, other than just being a stylish bag, this also shows practicality, which would probably make this as your favorite everyday carryall for the season.

This bag could surely hold all your essentials and more. In addition to the spacious interior it has are exterior compartments including front pocket with turn lock closure at the front and back zip pocket. Plus, opening the zip along the top would also show key fob, zip pocket, cell phone and multifunction pockets, sitting on its fabric lining. It can be carried over your arm or handheld through its top handles 

Coach Madison Bag are versatile and practical for daily use or travel, classic coach silhouettes and custom hardware with a modern uptown sensibility.  Coach madison has finally been launched in simple color scheme together with simple style .  Is a leading American designer of luxury goodies.  It features with stylish Leather Coach Handbags and signature materials.  Fashion design often direct the style tren

Op Art have a striking graphic effect on this darling satchel crafted in luxurious sateen. Surprisingly spacious inside, the design is fitted with a slender strap for added functionality and trimmed with elegant hardware. 

Watch

Watch is very important.  If you do not know the time, you can't to make schedule for a day because when you have appointment with someone you need to make sure for your time.  And the time help you to know about limit when you have activity, and tell you to know when you should to finish it .  So the time very important for everyone and everyone need to know that about time, if you have watch you'll know the time.

DKNY

With the wrist watch on display, DKNY has proven again how overrated ordinary is. A label that never fails to make you look the best you can, DKNY has crafted this watch with finesse. This fabulous timepiece is sure to outlast the short lived fashion trends and is what you don't want to be without on special ocassion, date night or cocktail hours.

Case style: Analog watch with a stainless steel square case

Dial style: White dial with steel coloured hands, crystal embellishments at the three and nine hour marks and around the dial

Strap style: Stainless steel strap with a butterfly clasp, crystal embellishments on the strap near the dial

Features: Screw to reset time

Water resistance up to 3 ATM

DKNY watches are creative masterpieces with absolute durability. They have proven themselves to be experts in in the art of creating high quality timepieces, by combining the epitome of style with impeccable technology. The new range of watches are a fresh take on perfection and are great for urban wear.

DKNY Watches come in stainless Steel Bracelet design and stainless Steel with Bracelet design.  also come in different designs and types. These stainless Steel Bracelet watches are studded with crystal.  Be mesmerised with this fabulous and ultra feminine watch from DKNY. It's the perfect accessory to be worn with dresses. 

Crisis Manage : Chinese Toys found to be fatal for kid

China manufactured each of the 24 kinds of toys recalled for safety reasons in the United States in 2007, a record that is causing alarm among consumer advocates, parents, and regulators.  It also means that China today is responsible for about 60 percent of all product recalls, compared with 36 percent in 2000.

Even the low level heavy metal exposure may harm the intellectual development, behavior, size and hearing of infants. These harmful effects having found recognition in USA attracted resulted in the recalling of huge quantities of lethally dangerous toys.


In fact, the market leader in the toy industry, Mattel Inc., withdrew an order of over a million lead tainted toys from a Chinese producer.Mattel is hardly the first manufacturer to encounter a breakdown in the Chinese production chain. In recent months, factories in China have been sources of poisonous pet food sold in stores in the United States, dangerous car tires, and lead paint on the popular Thomas & Friends wooden toys.

  

The Chinese government has said it is working to improve its product regulations, even as members of Congress have called for legislation requiring more inspections of imports from China.  As the vice president of public relations for a major American toy company that sends more than half its toy manufacturing to China

if China have honest in production toy product.  The problem about metal exposure may harm the intellectual development, behavior, size and hearing of infants will not occur, and have effect between USA and China in system economic.

Daimler Chrysler : Road Ready Teens

Chrysler Group and its partners will unveil the new Road Ready Teens' video game and guide for parents.  Road Ready Teens is a home-based safety initiative to help parents ease their teens into driving while exposing them to the risks they face on the road.  Recent research on the video game's effectiveness to teach teens safe driving practices, new program partners, and new details on the effort will be announced.  There also will be a video game demonstration.

To determine if the game was effective in teaching teens the risks of the road, the University of Michigan Transportation Research Institute evaluated StreetWise.  Pre-and-post game play surveys and focus groups found that after playing the game, there was an increase in teens’ awareness and understanding of driving risks.

The Joneses

It is the story of the Jones family. Comprising Steve and Kate, who are parents.   A son, a girl  teenage is Mix and Jane.  They stay in the big house.   A swanky lifestyle. Facilities equipped with life. 

So if company have new produce and need to introduce to everyone know about new produce can use this idea from this movie "The Joneses" for advertise.  This make sure for user produce.  But the big secret is that the family is fake ; actors and salespeople hired to promote the dream of the "have it all" lifestyle.

This case is related in chapter three about social learning theory .The Joneses have good product for sale to neighbor and present product by themself. The marketing discipline is an enticing blend, but sometimes people get a little too creative. Breaking through the boundaries of ethics in the name of a few more sales may seem like a good idea.

Jones family lives near perfection.   As if straight out of a catalog for middle class families.  They are a catalog of products with life.   The fourth member of the Jones family.