University Hospital is the largest private hospital in the United States, The hospital employs 6,000 persons and medical staff more than 1,300 persons. The hospital prepared for centennial celebration that beginning in 18 months. It’s looking at public relations strategies that will continue to the city’s leader in hospital care position. The public relations director have been evaluated the potential impact of contemporary demographic trend in the United States and to recommend appropriate action in relation to the upcoming centennial celebration.
The issue in this case is the public relations director need to publicize about centennial celebration hospital which have been evaluated to potential impact of contemporary demographic trend in the United States and to advise appropriate operation about the centennial celebration.
This case is related to “ Diffusion Theory” is another way to look at how people process and accept information. We use media tools to communicate with stakeholder, as patients, employees and medical staff.
The public relations director for University Hospital need to publicize about centennial celebration hospital. They should use media tools to communicate with stakeholder such as directing mail to stakeholder to use magazines, television, radio, newspapers, or posters to send the message to patients and other people in each segment. It’s easy to reach people.
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