The River City Brass Band (River City Brass, RCB) is a modified British-style brass band based in Pittsburgh, Pennsylvania. The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.
The issues in this case is the River city brass band want to change perception to “highbrow” but the show in parks and frees but the image of the symphony are not ordinary people feel comfortable.
The audiences will change perception then they are look ads and they are develop and advertising campaign ,such as print ads for local newspapers, radio ads for local radio stations and cable TV ads . We will expect people to attend our concert after we change them perception to feel ordinary and comfortable.
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