The Joneses

It is the story of the Jones family. Comprising Steve and Kate, who are parents.   A son, a girl  teenage is Mix and Jane.  They stay in the big house.   A swanky lifestyle. Facilities equipped with life. 

So if company have new produce and need to introduce to everyone know about new produce can use this idea from this movie "The Joneses" for advertise.  This make sure for user produce.  But the big secret is that the family is fake ; actors and salespeople hired to promote the dream of the "have it all" lifestyle.

This case is related in chapter three about social learning theory .The Joneses have good product for sale to neighbor and present product by themself. The marketing discipline is an enticing blend, but sometimes people get a little too creative. Breaking through the boundaries of ethics in the name of a few more sales may seem like a good idea.

Jones family lives near perfection.   As if straight out of a catalog for middle class families.  They are a catalog of products with life.   The fourth member of the Jones family.