Timex

Since its beginning, the unprecedented success of the Timex brand can best be attributed to its driving passion for undaunted innovation. By applying cutting-edge production methods to a static industry, Timex revolutionized watch making and created a cherished consumer brand with products in outdoor, sports and style categories. Through creative marketing that extolled the value and reliability of the product and brand in a compelling, engaging and spirited fashion, Timex became a household name synonymous with design, durability, and performance.

When the Timex watch revolutionized the industry over half a century ago, the consumer valued intelligently designed timepieces characterized by modern design, unprecedented durability, and high-performance – at a quarter the price of Swiss-made watches. Today, what is valued – more valuable than any other service, good or commodity – is time itself. Timex will pursue opportunities inside and outside the watch category, and continue to embrace its reason for being: undaunted innovation.

Versace

In Milan in 1978, when the first collection of Gianni Versace Donna debuted, a star was born. The Versace fashion house quickly became a symbol of Italian luxury and fashion worldwide. The 80s were a time for expanding one’s horizons, flanking clothing with the design and production of sophisticated accessories. In 1989 the first watch collection was launched, Atelier.

In 2004, Timex Group acquired the license to manufacture and distribute Versace watches, creating the Vertime company. Versace’s watch collections are designed in accordance with the Maison’s intrinsic style and characterized by the iconic Versace logo. The combination of Swiss technology with distinctive Italian style, Versace timepieces are the embodiment of international glamour – sophisticated, elegant and refined

River City Symphony

The River City Brass Band (River City Brass, RCB) is a modified British-style brass band based in Pittsburgh, Pennsylvania. The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.

The issues in this case is the River city brass band want to change perception to “highbrow”  but the show in parks and frees but the image of the symphony are not ordinary people feel comfortable.

The audiences will change perception then they are look ads and they are  develop and advertising campaign ,such as print ads for local newspapers, radio ads for local radio stations  and cable TV ads . We will expect people to attend our concert after we change them perception to feel ordinary and comfortable.

University Hospital

University Hospital is the largest private hospital in the United States, The hospital employs 6,000 persons and medical staff more than 1,300 persons. The hospital prepared for centennial celebration that beginning in 18 months. It’s looking at public relations strategies that will continue to the city’s leader in hospital care position. The public relations director have been evaluated the potential impact of contemporary demographic trend in the United States and to recommend appropriate action in relation to the upcoming centennial celebration.

The issue in this case is the public relations director need to publicize about centennial celebration hospital which have been evaluated to potential impact of contemporary demographic trend in the United States and to advise appropriate operation about the centennial celebration.

This case is related to  “ Diffusion Theory”  is another way to look at how people process and accept information. We use media tools to communicate with stakeholder, as patients, employees and medical staff.

The public relations director for University Hospital need to publicize about centennial celebration hospital. They should use media tools to communicate with stakeholder such as directing mail to stakeholder to use magazines, television, radio, newspapers, or posters to send the message to patients and other people in each segment. It’s easy to reach people.

The Importance of Evaluation

Robert  Marker  remember an occasion  some years ago . He  thinking about the need for some kind of measurement device and internal reporting system to help explain the public relation function. He was getting for what he was spending on public relation. He came prepared with a considerable volume of newspaper clippings, magazine features, and case histories that we had produced in support of his product line that year. He laid all this out in front of him after an appropriate interval, he pointed out that all this publicity.

Robert  Marker said something to the effect that he thought the material spoke for itself. After all, this was highly coveted editorial space and he said it would be difficult to attach a specific value to it . But Manager disagree with him he said he has to attach a value to everything in this operation and It will work .

This case is related in chapter three about diffusion theory . The manager want him to write a memo outlining clearly what this function does for us and then he will talk about the budget for next year.